Archive for the ‘From Chapter 7, England is Sending an Emissary!’ Category

(Excerpt relates to Sub Pop Records flying British music critic Everett True to Seattle in 1989.)

True turned out to be strong fit for Sub Pop’s aims. A frustrated musician who released a single under his alter ego “The Legend,” True had cut his critical teeth working for the New Musical Express. In 1988 he left NME to work for rival Melody Maker. True had never really been a serious rock fan, but began his affection for Sub Pop bands when the label sent him Green River and Soundgarden EPs, as well as Sub Pop 200. The grittiness and honesty of the recordings immediately appealed to him.

True arrived in Seattle and received deluxe accomodations on [Sub Pop co-owner] Bruce Pavitt’s floor. “My photographer was actually freaked out when he got there,” True recalls, “and found out he was expected to share a mattress with me. He checked into a hotel the next day. Never saw him again.”

Sub Pop’s Pavitt and Jonathan Poneman introduced True to their bands, while filling him with exaggerated tales about TAD and Mudhoney’s “backwoods America” background. True understood that reality had little to do with Sub Pop, but was immediately taken with the phony backstory as part of the Seattle put-on sense of humor. “The humor was massively important,” says True. “It was part of the music. The funniest stand-up comedian I have ever seen in my life is [Mudhoney’s] Mark Arm.”